Game research to help inspire your next opportunity.

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Google Play Games Genre Report: 4x Strategy

Take a deep-dive on popular mobile game genre 4x strategy. Find KPI benchmarks, trends in player behavior, and insights to prioritize feature roadmaps for your games.


Google Play resources for game developers

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.


In the eyes of gamers on hybrid mobile games

Understand players’ perspectives & challenges on how gamers discover, engage, and invest in hybrid genre games.


Play like a girl: Key ways to engage one of Asia's fastest growing gaming audiences

As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.


The impact of lockdown on mobile gamers behaviors

The pandemic has changed people’s behaviors. Google Play conducted an extensive player survey to understand how the outbreak is changing the growth and behaviours of gaming populations.


What gamers' new habits mean for the holidays

Learn how to connect with more players as they become even more wired during the 2020 holiday season.


What marketers can learn from online gaming’s winning playbook

It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.