Game research to help inspire your next opportunity.

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Google Play resources for game developers

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.


Play like a girl: Key ways to engage one of Asia's fastest growing gaming audiences

As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.


What marketers can learn from online gaming’s winning playbook

It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.