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Filter solutions by role, platform, and category to find the ones that work for you. Favorite ones you like to easily revisit them on your Favorites page.


Make expert YouTube videos people will watch, love, and share


Reach and engage new players by advertising your game on YouTube. Learn to use the tools that will take your creative to the next level and optimize your campaign.

Get to know the YouTube ecosystem and some of the strategies behind its creative content. Build a media plan to help you reach your audience, hold their attention, and earn their love.

With a full suite of strategies and analytics tools, YouTube ads will help you grow your game’s audience by targeting potential players with great creative.


Measure the things that uniquely matter to your game


Reimagine analytics for mobile with player insights from acquisition to app usage to help you to make better decisions about your game.

Turn insights into actions by advertising your game to the billions of people that use Search, YouTube, Google Play, and more — finding more engaged and valuable customers for your game.

When you link your AdMob app to Firebase, your Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your players and the performance of your in-game advertising strategy.


Get insights into your audience with YouTube Analytics


Find out who’s watching, what they like to watch, and which videos could make you the most money.

YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not. Unlock your path to success and grow a healthy channel by understanding your viewers and their behaviors.

Learn about your video reach on YouTube, your audience engagement, who’s watching your channel, and more with YouTube Analytics.

Android Studio

Build high quality games for every Android device


Accelerate your development and build the highest-quality games for every Android device.

Code and iterate faster than ever by pushing code changes to your running game without restarting. Configure builds without limits, with Android Studio providing the flexibility you need to generate APKs for all device types.

Eliminate tiresome tasks with GUI tools that simplify the less interesting parts of game development, so you can create rich and connected games.

Android vitals

Improve your game’s stability by keeping an eye on your core vitals

Google Play

Android Vitals helps improve the stability of your game by logging metrics from crash rate to battery usage and displaying it in one handy dashboard.

Being able to monitor all your core vitals in one place will help you diagnose and fix bad behaviors, making sure your game is performing exactly how you want it to.

The Google Play Store pulls together usage and diagnostics data to create anonymized reports, helping you remove bugs and improve your user experience.

App campaigns for engagement

Help players rediscover your game

Google Ads

Reconnect with the players who have installed your game by showing them relevant ads across Google Search, Display, YouTube and more. 

Whether they’ve downloaded your game but never used it, stopped playing, or haven’t made a purchase, App campaigns for engagement helps remind customers to return to your app and take the actions that matter to you.

App campaigns for installs

Find more players that will love your game

Google Ads

Promote your mobile game on Google Search, Play, YouTube, and more. All you need to do is add a few lines of text, some images or videos, and your bid. We’ll do the rest.

Find different types of players for your game with App campaigns. You may want to get installs for a new game or focus on driving in-game actions. Once you choose your goal, our technology will optimize your app ads to reach new players who are likely to take the action you want.

Our systems will test and learn to serve ads that perform the best for you.

App performance reporting

Measure your game's acquisition and retention metrics

Google Play

Once you’ve published a game on Google play, make sure to review metrics on how players find and engage with your game's store listing.

If your game offers in-game products and/or subscriptions, you can view your game’s average revenue per player. You can also look at your overall performance converting players to buyers and repeat buyers by acquisition channel or country.

You can view reports about monetization and conversion rate, to performance by acquisition channel and country. These will provide you with insights about how players find your game’s Play Store listing and how they’re using your game once it’s installed.

Click-to-Play Marketing

Drive the best ROI with closed loop marketing


Click-to-Play is designed to lessen the friction and time a player experiences before they are able to play your games.

Stadia’s cloud gaming provides that “magic moment” with instant play, no downloads, and no installs required. Just like regular digital ads, Click-to-Play is designed to be simple to distribute, look great in a variety of websites, and track where users come from and where they drop off. Drive the best ROI with closed loop marketing thanks to Click-to-Play on Stadia. 

With Click-to-Play Marketing, the entire internet becomes your store. Interested developers should apply for access at

Cloud Firestore

Store and sync game data at global scale


Store, sync, and query data for your mobile and web games without managing servers with Cloud Firestore.

Build hierarchies to store related data and easily retrieve the information you need using expressive queries. Create collaborative experiences and realtime games by syncing data across devices, on or offline, with strong user-based security.

Powered by Google’s storage infrastructure, Cloud Firestore is built to scale with your business, so you can focus on building your game.

Community Tab

Interact with your viewers beyond video


Reach your viewers without having to make a whole video. With the Community Tab you can give players a deeper look into your games with new content types and interact with your community using lightweight engagement tools.

Build deeper connections with your audience by posting to the Community tab. Share a behind-the-scenes photo or a sneak preview GIF for all audiences to see - whether they’re subscribed or not.

Community posts are a great way to keep your audience coming back for more. Post in between uploads to bring your fans to your channel more frequently from the Home feed, Subs feed, and mobile notifications.


Monitor and fix issues in production


Track, prioritize, and fix stability issues faster with Firebase’s powerful crash reporting.

Synthesize an avalanche of crashes into a manageable list of issues, alongside contextual information and severity, so you can pinpoint the root cause and understand which issues to tackle first. Realtime alerts for new issues, regressed issues, and burgeoning issues that might require immediate attention ensure you never miss a critical crash no matter where you are.

Spend less time triaging and troubleshooting crashes and more time building game features that delight players.

Custom store listings

Create custom store listings to target specific countries

Google Play

With custom store listings, you can tailor your game’s store listing to appeal to specific player segments in countries that you select.

If your game has a global audience, you can use custom store listings to accurately showcase your game’s features and communicate what’s great about your game in ways that are relevant to players in different countries. You can also use custom store listings specifically for your pre-registration campaigns.

For each custom store listing, you can customize your game’s title, icon, descriptions, and graphic assets to make sure your players get the information that’s right for them.

Data Warehousing and Analytics for Games

Uncover meaningful player insights and share data across your organization

Google Cloud

Enhance the experience across the player life cycle from user acquisition to long-term engagement and retention with Google Cloud’s data warehousing and analytics tools.

Ingest, transform, and analyze petabytes of data in real time to better understand your players. Segment your players more accurately, enhance user acquisition ROI, and increase long-term retention.

Improve players’ gaming experience by moving away from rules-based systems and utilizing AI to quickly identify fraudulent bots or cheating human players.  Help players adjust to the difficulty of a new game and extend the life of your old games by introducing features driven by machine learning.

Databases for Games

Minimize complexity and increase reliability by running your back end on a fully managed, scalable, relational database

Google Cloud

Multiplayer global games are changing the game industry as world size and player counts are increasing exponentially.  

Player experiences must be delivered in real time with low latency and players from across different platforms and countries expect a consistent experience.

Unpredictable player demand makes it challenging to plan and mitigate for scale while downtime due to maintenance windows and scale failures represent missed revenue opportunities and may risk the game’s reputation with players.

Google Cloud’s database solutions, like Cloud Spanner, are designed for the unpredictable needs of today’s games and they are enhanced by our global private fiber optic network.

Early Access

Gain exposure for your pre-launch game by showcasing it on Google Play

Google Play

Sign up for Early Access for a chance to receive additional exposure on Google Play for your game if it’s in pre-launch testing.

Receive private, honest feedback from engaged users to help improve game’s performance before releasing them to a broader audience.

And, to help you in the early stages of development, Early Access offers UI/UX guidance to support you in everything from optimizing your onboarding experiences to implementing material design.

Game Servers

Deliver seamless multiplayer gaming experiences to a global player base

Google Cloud

Dedicated game servers are needed to deliver great real time gaming experiences but managing global dedicated game server deployments is complex.

By utilizing Google Cloud’s infrastructure and managed services to host and manage your game servers, you can simply deploy game server fleets, globally.  

Run your game servers at blazing-fast clock speeds up to 3.8 Ghz. Benefit from the flexibility of open source and avoid vendor lock in. Opt out of management at any time to manually manage game server fleets.

Ensure your game servers are close to your players, with Google Cloud's 20 regions, all connected by our high-quality private network with over 100 points of presence across the globe.

Google Maps Platform

Build immersive real-world games with Google Maps Platform

Google Maps

Drive your players to real-world locations all over the world by designing rich and engaging games with Google Maps Platform.

From New York to Tokyo, you can build your game utilizing high-quality data — including information on over 100 million 3D buildings, roads, landmarks, and parks. 

Building on Google Maps infrastructure and servers around the world means faster response times and the ability to scale on demand.

Google Play Billing

Simplify the process of selling digital content in your games

Google Play

Enable buyers across 190+ countries to make simple and secure transactions in your game with their local currency and other regional forms of payment.

Sell digital content in your games, whether in-app products or subscriptions. Google Play handles checkout details so you never have to directly process any financial transactions, and your customers experience a consistent and familiar purchase flow.

The Google Play Billing Library simplifies the development process for billing, allowing you to focus your efforts on implementing logic specific to your game.

Google Play Instant

Let players try an instant version of your game before installing

Google Play

With Google Play Instant, players can tap to try your game without installing it first.

Increase engagement with your Android game and gain more installs by surfacing your instant app across the Play Store, Google Search, social networks, and anywhere you share a link.

Android’s app publishing format, the Android App Bundle, makes it easier than ever to offer a Google Play Instant experience. Starting from the Android Studio 3.3 beta release, you can build and publish one app bundle artifact to Google Play containing both instant and dynamic feature modules. Build instant games easily with Cocos and Unity plug-ins.

Instant play games

Reach 100s of millions of new gamers with instant play

Google Play

Get new players to try your game by publishing an 'Instant play' game in the Play Games app.

The instant play program allows developers of small games to package their full game using Google Play Instant, with support for in-app purchases and ads. Instant play games are featured and promoted to users on the homepage of the Google Play Games app.

Intel vTune

Analyze your software performance on CPU hardware


Intel vTune is a performance profiler used to analyze software performance on CPU hardware, and information for how best to utilize this software for Stadia game development is available on the Stadia partners website.

Game developers can optimize their code with Intel vTune which collects key profiling data and presents it with an interface that simplifies its analysis and interpretation. Developers use this tool to both isolate issues and deliver insights about performance on modern processors.

Interested developers should apply for access at

Live Events

Reach and engage with gamers in real time


Easily reach and interact with gamers with YouTube Live. Whether you're streaming a major game reveal, hosting a live Q&A or sharing weekly updates, our tools will help you manage your stream and interact with viewers in real time.

With YouTube Live you can connect with new audiences, highlight an important moment, build a deeper connection with your fans, experiment creatively, and much more. 

Engage with your viewers using live chat to see how they’re reacting to what’s happening in your live stream in real time. After a live stream has ended, you can create highlight clips to scale your content further.


Maximize your ad revenue by serving ads from multiple sources


Setup, manage, and optimize multiple mobile ad networks with just one Software Development Kit (SDK) integration. 

Grow your revenue by working with multiple advertising sources to create competition for your ad inventory. Make sure you get the best value for every impression by prioritizing your advertising sources using historical revenue data.

Fill your ad requests from anywhere in the world using AdMob, one of the largest global ad networks to amplify lasting game revenue.

Play Games Services

Enable seamless sign-in and multi-device cloud saves with Google Play Games Services

Google Play

Use the Google Play Console to manage games services and configure metadata for authorizing and authenticating your game.

Use analytics to understand how players are progressing, spending, and churning in your game and drive player retention by capturing metrics and feedback that can improve your game. 

Easily update your game metadata with the Google Play games services Management API, and automate your game production and distribution tasks with the Google Play games services Publishing API.

Playable Locations API

Place gameplay in the real world

Google Maps

Easily access real-world geographic points for your location-based games, bringing your players’ experience to life. 

The Playable Locations API serves collections of curated and generated geographic points (playable locations). Each playable location is chosen based on its suitability for use in location-based games as spawn points for things like repair depots and game prizes.

Playable locations may be situated near points of interest, such as sidewalks, parks, playgrounds, town squares, and other publicly accessible areas.

Pre-launch reports

Use automated tests on real devices to identify problems in your game

Google Play

Use pre-launch reports, Firebase features, and Android vitals to improve your game. 

Pre-launch reports uses automated tests on real devices to identify layout issues, provide crash diagnostics, locate security vulnerabilities, and more. Identifying where your game has problems will ensure you're presenting the highest quality possible to players at launch. 

By correcting any issues quickly, you may be able to reverse negative reviews — particularly if you respond to let users know you’ve fixed the issue. You'll also provide a better experience for new users, which should lead to better ratings and reviews.


Capture pre-launch demand with a pre-registration campaign

Google Play

Capture early consumer interest and accelerate launch performance with a pre-registration campaign on Google Play.

Pre-launch marketing helps drive awareness and build anticipation for your game before launch. Once pre-registration is turned on, your store listing becomes searchable on the Play Store where players can learn about and pre-register for your game before launch. 

Drive marketing efforts before you launch to build anticipation—this can lead to accelerated installs at launch.

Radeon Graphics Profiler

Leverage detailed timing and occupancy information for GPU hardware


Radeon Graphics Profiler is an optimization tool that provides detailed timing and occupancy information for GPU hardware and can be leveraged during the development of games for Stadia.

The Stadia partners website provides instructions for how to analyze graphics, async compute usage, event timing, pipeline stalls, barriers, bottlenecks and other performance inefficiencies using Radeon Graphics Profiler. 

Interested developers should apply for access at

Remote Config

Customize everything about your game on the fly


Dynamically change the behavior and appearance of your game right from the Firebase console so you can deliver personalized experiences to players.

You can tweak the onboarding flow, A/B test different content, and release new features quickly and confidently - without waiting for app store approval. 

Firebase Remote Config integrates with Google Analytics giving you insight into how these changes drive improvements in your key performance metrics.


Quickly allow single-frame capture of game development applications.


RenderDoc is included in the Stadia SDK for GPU profiling and debugging. This stand-alone graphics debugger allows for quick and easy single-frame capture and detailed introspection of game development applications.

RenderDoc is 100% open source with ongoing development occurring on GitHub. Support troubleshooting help is available on GitHub as well as on the Stadia partner website.

Interested developers should apply for access at

Rewarded ads

Increase ad revenue and player retention with player-first ads


Give your players the choice to watch an ad in exchange for in-app rewards. Users can play games, take surveys, or watch videos to earn in-app rewards, such as coins, extra lives, or points.

Increase ad revenue, player retention, and even boost your in-app purchases with rewarded ads. Players will receive the reward for interacting with the ad without needing to install anything.

Strike the right balance between monetization and user experience with rewarded ads, one of the most popular ad formats in the game industry.


Build augmented reality experiences that seamlessly blend the digital and physical worlds


Transform the way people play, shop, learn, create, and experience the world together—at Google scale.

Use different APIs to enable your phone to sense its environment, understand the world and interact with information. Some of the APIs are available across Android and iOS to enable shared AR experiences.

To integrate virtual content with the real world as seen through your phone’s camera, ARCore uses three key capabilities: motion tracking, environmental understanding, and light estimation. With these capabilities you can build entirely new AR experiences or enhance existing apps with AR features.

Stadia Cloud Development Node

Streamline your processes and make full use of Stadia's cloud services


Stadia Cloud Development Nodes are cloud-based development kits available to Stadia Partners in lieu of or in conjunction with physical development nodes.

A Cloud Development Node is for teams that wish to streamline their processes and make full use of Stadia’s cloud production services. Rapid prototyping and sharing of builds across large or geographically disparate teams becomes simple, quick, and secure when using Cloud Development Nodes.

Cloud dev node tools and features will be regularly upgraded and will evolve alongside your game.

Interested developers should apply for access at

Stadia Services

Provide developers and publishers access to a suite of frontend and backend services


Stadia Services include a suite of frontend and backend services for Stadia partners.

Partnering with Stadia provides developers and publishers with access to a frontend partner portal that enables game deployment, resource management, views into certification submission and results, reporting and analytics, and other essential resources.

Backend services that are leveraged on behalf of Stadia partners include commerce tools, player information and social graph, multiplayer services, Stadia Exclusive  Features of Stream Connect, State Share, Crowd Boost, and Crowd Play.

Interested developers should apply for access at

Stadia Workstation Development Node

Enhance your internal systems and workflows


Workstation development nodes are a physical “slice of the cloud” that developers can use to manage and test Stadia games wholly within their own studio. 

Partnering with Stadia enhances the development process by integrating seamlessly with established internal systems and workflows, as well as providing a network of tools and support. Stadia Workstation Development Nodes represent our commitment to providing solutions that account for the unique elements surrounding every studio and project.

Stadia hardware and software will be regularly upgraded and evolve alongside your game.

Interested developers should apply for access at

Staged rollouts

Release game updates with confidence with staged rollouts

Google Play

Use staged rollouts in the Google Play Console to release a game update to production and test tracks with confidence. 

Reach a percentage of your players with a staged rollout, allowing you to monitor your crash reports and player feedback. Over time, you can increase the percentage of players that receive your update until you’re ready to release to all.

New and existing users are eligible to receive updates from staged rollouts and are chosen at random for each new release, giving you a varied test group.

Store listing experiments

Convert more visits to installs with store listing experiments

Google Play

Get more installs by using store listing experiments to find the best icon, images, video, and descriptions for your game on Google Play.

A/B test changes to your store listing on subsets of your players so that you can make changes, backed by data, that lead to more installs and retention.

Store listing experiment performance metrics are reported hourly, so you can quickly apply the best variant and iterate to confirm and improve your findings.

Subscription APIs

Add subscription-specific features to your game

Google Play

Sell subscriptions through Google Play Billing to provide players with access to content and features on an ongoing basis.

Get the tools and actionable intelligence to grow your subscription games with Google Play's subscription platform. You can quickly and easily get set up with Google Play Billing providing access to customizable subscription options and management features to help you attract and retain more customers. 

Google Play handles the checkout details so your players will get a familiar, reliable, and secure experience—and your game never has to process financial transactions.

Systrace tool

Capture device activity to identify how to improve your game’s performance


Better understand how your game is performing on Android by generating system reports, which you can send to your development team directly from your test device.

Capture performance-related bugs in your game, like slow startup, slow transitions, or UI jank. Easily record difficult to reproduce bugs by leaving Systems Tracing running in the background.

Share collected traces with your team without having to connect a device to your development machine — just use the messaging app of your choice.

Test Lab

Test in the lab, not on players


Validate your game before publishing by running it on physical and virtual devices that simulate actual usage environments.

You can run tests without writing any code. Our intelligent crawler, Robo, can spot errors before players see them. 

Comprehensive test reports at your fingertips will give you actionable insights so your game is in a stable state before it’s released.

Testing tracks

Get the feedback you need to make improvements to your game before its full release

Google Play

Use testing tracks to get invaluable early feedback from players. Release early versions of your game for internal testing, or to trusted players for closed and open testing. 

Testing your game gives you the opportunity to fix any technical or user experience issues with minimal user impact, so you can release the best version of your game to most players. 

You can run internal tests concurrently for different versions of your game and feedback from external tests won't affect your game's public rating.


Create, launch, and operate your game with the Unity game development platform for mobile


Create Android games for players around the world with the Unity Mobile Games Development Platform. Look for Android and Play Games Services plugins to help make your Android development even easier.


Developing games for the Android platform


Unreal is a pure C++ engine designed for high performance. Their complete suite of development tools is made for anyone working with real-time technology.

Visual Studio

Stadia integrated development environment


The Stadia SDK integrates with Visual Studio for building and debugging Stadia projects. Visual Studio as an integrated development environment (IDE). 

Visual Studio supports 36 different built-in languages. Additionally, it can utilize nearly any programming language, provided a language-specific service exists. Support for other languages are available via plug-ins.

This platform is highly extensible and can be customized for developer needs using macros, Visual Studio add-ins, and Visual Studio packages. 

Interested developers should apply for access at

Voided purchases API

Create a more balanced and fair experience for all of your players

Google Play

Implement a revocation system to prevent players from accessing products from orders associated with voided purchases.

Strengthen your strategy to address undesired behavior in your game with the Voided Purchases API. It provides a list of orders that are associated with purchases that a player has voided, helping you to provide a fair experience for all your players.

Keep your players in mind when designing your revocation policies and strategies—there are many reasons to void a purchase and that there is no single solution that works in all cases.

A/B Testing

Optimize your game experience through experimentation


Intelligently grow your game with Firebase A/B Testing making it easy to run, analyze, and scale product and marketing experiments.

Customize experiments to suit your unique needs. You determine what elements you want to test, which players to target, what parameters to put in place, and how many variants to include.

Test changes to your game’s UI, features, or messaging campaigns to see if they’re actually achieving your business goals. This gives you the knowledge you need to only roll out changes that drive real results.

Ad Formats

Choose the right kind of ads for your game.


Choose the way your ads look, and where they appear in your game to create a customized experience for your players.

Stay in full control of the process while millions of advertisers compete for your ad space. Maximize your earnings by using the right combination of ad formats to seamlessly integrate into your game. 

Earn even more while enhancing your players’ experience with ads from rich media to video to interactive. Whatever suits your game.

Android App Signing

Code sign Android games for integrity checking

Google Play

Manage and store your game's signing key securely, with protection for you if your key is ever lost or compromised.

With app signing by Google Play, Google manages and protects your game's signing key and uses it to sign your APKs for distribution. It’s a secure and protected way to store your game signing key.

When you use app signing by Google Play, your keys are kept on the same infrastructure that Google uses to store its own keys.

Android GPU Inspector

See where your game might be running into issues rendering its UI


Improve performance for your players by checking if your game is doing more rendering work than necessary.

Prevent overdraw — when your game draws the same pixel more than once within the same frame — with Android GPU Profiler. This will help debug your game’s rendering issues for a smoother, buffer-free player experience.

By reviewing a visual representation of how much time it takes to render the frames of a UI window, you can identify and reduce overdraw.

Android Studio CPU Sampling Profiler

Provide a faster and smoother user experience by optimizing your game’s CPU usage


Optimize your game’s CPU usage to provide a faster and smoother user experience.

Use the CPU Profiler to inspect your game’s CPU usage and thread activity in real time while interacting with your game. Or, inspect the details in recorded method traces, function traces, and system traces. 

Help your players get more game time by preserving their battery life with regular reviews of your CPU activity.

Asset system

Ensure that developers can rapidly manage thousands of assets out of the box


Stadia’s Asset System is a feature set that links developer Stadia DevKits to their studio’s existing storage solutions. 

Utilizing cloud-based services, the Stadia Asset System ensures that developers can rapidly manage the thousands of files that programmers, artists, and everyone else on the production team swap, share, and deliver every day during the development cycle.

By connecting to the existing repositories within the studio, critical functionality is established “out of the box” and can be enhanced through further integration with cloud services.


Easily sign-in and authenticate players


Sign-in players using any platform with Firebase Authentication. It supports email and passwords, phone authentication, Facebook, Google, Twitter, GitHub login, and more. 

Out-of-the-box, you get a secure, end-to-end identity solution. Drop it into your game and customize however you need.

Building and maintaining your own authentication system can take months, but Firebase Authentication can be set up in under 10 lines of code and still handle complex cases like account merging.


Make sure your branded content reaches the right audience and inspires action


Tell your brand story with influencer marketing made easy on FameBit, YouTube’s branded content platform.

With FameBit you can launch a campaign for free, receive proposals from interested influencers and easily track the metrics that matter all in one place.

This self-service influencer marketing allows you to set the budget that’s right for you, select the right creators for your brand, and get the content you need to drive views, likes, and engagement.

Frame Pacing API

Achieve smooth rendering and a steady framerate on Android


Maintain correct frame pacing and low input latency to avoid stuttering in your game’s graphics.

Profile your game for debugging using the Frame Pacing library. Automatically select swap intervals and deactivate pipelining for ultra-fast frames for optimal input-screen latency.

Choose the refresh rate that best matches the rendering duration of your game’s frames, giving your players a better visual experience.

Game Pages

Refresh your game's key art to maintain a strong brand presence across YouTube


Discover new YouTube gaming content on the Gaming homepage. Explore top live games, top live streams, trending gaming videos, and the latest videos from your subscriptions.

Game pages are auto-generated hubs of user generated content about a single game. Your official content is automatically populated alongside recommended content in categories such as Live, Trending, Let’s Play, and more. 

You can find links to game pages in many places across YouTube including below the video description of any gaming video, on the Gaming homepage), and in YouTube search results.

Indie Corner

Get your indie game in front of as many players as possible

Google Play

Submit your game for exposure on Indie Corner, a page on the Google Play Store dedicated to new and innovative indie games.

You’ll find competitions like the Indie Games Contest and programs like the Indie Games Accelerator to help you supercharge your growth on Android.

To submit your game to be featured on Indie Corner, all you need to do is have a new game made by a team no bigger than 30 people.

Open Match

Flexible and Scalable Matchmaking for your Game

Google Cloud

Building and scaling a matchmaker for each game can be time-consuming and costly. Leverage the simplicity, scalability, and reusability of Google Cloud’s open source framework while maintaining control of your match logic.

Co-founded by Unity and Google Cloud, Open Match is an open source, Kubernetes-backed project that lets you standardize on an industrial-strength matchmaker framework while still giving you full customization and control of your match logic.

Play Protect

Keep devices and data safe with on-device services

Google Play

Constantly improve your game’s functionality. With on-device services that integrate with cloud-based components, Google can push updates to help keep devices and data safe.

Protect your players from potentially harmful applications with lightweight, daily, automatic scanning. This allows Google Play Protect to respond quickly to a detected threat, reducing how long players could be exposed to the threat and how many devices may be affected.

Google Play Protect leverages cloud-based app-verification services to determine if apps are Potentially Harmful Applications (PHAs). Google Play Protect scans Android devices for evidence of PHAs.

Player ID

Access context-specific information to formulate insights to generate industry-leading gameplay


Using Player ID, Stadia Partners can access discrete context-specific information to formulate insights and generate industry-leading gameplay experiences and services.

Delivered via API, powerful data points like in-game entitlements and consumables, keyboard, gamepad, keycode, mouse, and text inputs, audio data, player progress, player stats, achievements, log in state, friend presence, device type, and myriad others enable developers to better understand and service their player base.

Interested developers should apply for access at


Build hype and engagement around key moments using YouTube Premieres


YouTube Premieres is a new way for you to debut pre-recorded videos as a live moment, much like a movie or TV show premiere. Premieres gives you a launch moment on YouTube with no extra work. 

Engage with your community in real-time, easily promote your newest game announcement, and create a buzz around a shareable watch page with Premieres. During the Premiere, you and your audience can interact in comments, live chat, and if enabled, Super Chat. Premieres’ live chat is a great way for you to provide your audience with real-time commentary, trivia, and insight on your content in a non-intrusive manner.

SafetyNet Attestation API

Increase your game’s integrity by assessing the Android devices it’s running on


Assess the Android devices that are running your games to ensure they satisfy Android compatibility tests.

Preserve players' privacy and keep battery and bandwidth consumption to a minimum, all while making sure your game is protected from malicious threats. Examine the device’s software and hardware environment and compare it against reference data for improved Android devices to identify integrity issues.

Use this API as part of your abuse detection system to help determine whether your servers are interacting with your genuine game, running on a genuine Android device.

SafetyNet Verify Apps API

Protect devices against potentially harmful apps


Protect sensitive player data in your game, like financial information, by confirming that the current device is protected against malicious apps.

Reduce the danger to your players by disabling functionality in your game on devices that don’t meet the minimum security requirements, making their experience with your game as secure as possible.

Encourage players not already using Verify Apps to opt in to its protection, and identify any known potentially harmful apps that are installed on the device.


Protect your game from spam and malicious traffic


Use an advanced risk analysis engine to protect your game from spam and other abusive actions. 

Prevent bots from interacting with your game by serving a CAPTCHA when the service suspects that the user interacting with your game might be a bot instead of a human. 

The reCAPTCHA API works by collecting hardware and software information, such as device and application data and the results of integrity checks, and sending that data to Google for analysis.

Start on Android

Test, iterate, and optimize your game before launching on Google Play

Google Play

Apply to receive hands-on support, inclusion in Early Access, technical support, and other perks with Start on Android.

Access exclusive benefits such as unreleased features, merchandising opportunities, special programs, and more. You could also receive UI and UX guidance from the Play editorial team to optimize different parts of your game.

Accepted participants receive the Google Cloud Platform's Spark Package which includes $20,000 in Google Cloud and Firebase credits, and 12 months of Google Workspace for free for up to 10 employees, and the chance to take part in programs and special events.


Store and serve content with ease


Easily store and serve player-generated content, such as photos and videos, with Cloud Storage for Firebase. 

Effortlessly grow from prototype to production. Save your players time and bandwidth by automatically pausing and resuming your transfers as the game loses and regains mobile connectivity.

Through an integration with Firebase Authentication, you can use our declarative security model to control access and keep data safe.

User and Conversion Modeling

Understand how people use your game, so you can improve their experience

Google Analytics

Get fast answers to questions about your analytics data to uncover insights about how your game is performing.

Better understand the player journey and meet your business objectives by measuring your game data with Google Analytics. You can access, organize and visualize your data and easily share the insights across your team with a variety of reporting tools. 

Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time, increasing efficiency, and helping you reach the right customers.

Smart Segmentation

Unlock new revenue by monetizing players who are unlikely to spend in your game


Maximize the total revenue and the lifetime value of your game by monetizing the majority of your players who aren’t spending.

Automatically segment players into predicted spenders and non-spenders. Then, only show ads to the non-spenders. Purchasing players will see no ads and can continue playing.