Grow your business
Turn your game into a successful business by seamlessly growing and monetizing your player base.
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App campaigns for installs
Find more players that will love your game
Promote your mobile game on Google Search, Play, YouTube, and more. All you need to do is add a few lines of text, some images or videos, and your bid. We’ll do the rest.
Find different types of players for your game with App campaigns. You may want to get installs for a new game or focus on driving in-game actions. Once you choose your goal, our technology will optimize your app ads to reach new players who are likely to take the action you want.
Our systems will test and learn to serve ads that perform the best for you.
Drive the best ROI with closed loop marketing
Click-to-Play is designed to lessen the friction and time a player experiences before they are able to play your games.
Stadia’s cloud gaming provides that “magic moment” with instant play, no downloads, and no installs required. Just like regular digital ads, Click-to-Play is designed to be simple to distribute, look great in a variety of websites, and track where users come from and where they drop off. Drive the best ROI with closed loop marketing thanks to Click-to-Play on Stadia.
With Click-to-Play Marketing, the entire internet becomes your store. Interested developers should apply for access at Stadia.dev.
Google Play Billing
Simplify the process of selling digital content in your games
Enable buyers across 190+ countries to make simple and secure transactions in your game with their local currency and other regional forms of payment.
Sell digital content in your games, whether in-app products or subscriptions. Google Play handles checkout details so you never have to directly process any financial transactions, and your customers experience a consistent and familiar purchase flow.
The Google Play Billing Library simplifies the development process for billing, allowing you to focus your efforts on implementing logic specific to your game.
Instant play games
Reach 100s of millions of new gamers with instant play
Get new players to try your game by publishing an 'Instant play' game in the Play Games app.
The instant play program allows developers of small games to package their full game using Google Play Instant, with support for in-app purchases and ads. Instant play games are featured and promoted to users on the homepage of the Google Play Games app.
Maximize your ad revenue by serving ads from multiple sources
Setup, manage, and optimize multiple mobile ad networks with just one Software Development Kit (SDK) integration.
Grow your revenue by working with multiple advertising sources to create competition for your ad inventory. Make sure you get the best value for every impression by prioritizing your advertising sources using historical revenue data.
Fill your ad requests from anywhere in the world using AdMob, one of the largest global ad networks to amplify lasting game revenue.
Add subscription-specific features to your game
Sell subscriptions through Google Play Billing to provide players with access to content and features on an ongoing basis.
Get the tools and actionable intelligence to grow your subscription games with Google Play's subscription platform. You can quickly and easily get set up with Google Play Billing providing access to customizable subscription options and management features to help you attract and retain more customers.
Google Play handles the checkout details so your players will get a familiar, reliable, and secure experience—and your game never has to process financial transactions.
Voided purchases API
Create a more balanced and fair experience for all of your players
Implement a revocation system to prevent players from accessing products from orders associated with voided purchases.
Strengthen your strategy to address undesired behavior in your game with the Voided Purchases API. It provides a list of orders that are associated with purchases that a player has voided, helping you to provide a fair experience for all your players.
Keep your players in mind when designing your revocation policies and strategies—there are many reasons to void a purchase and that there is no single solution that works in all cases.
Optimize your game experience through experimentation
Intelligently grow your game with Firebase A/B Testing making it easy to run, analyze, and scale product and marketing experiments.
Customize experiments to suit your unique needs. You determine what elements you want to test, which players to target, what parameters to put in place, and how many variants to include.
Test changes to your game’s UI, features, or messaging campaigns to see if they’re actually achieving your business goals. This gives you the knowledge you need to only roll out changes that drive real results.
Choose the right kind of ads for your game.
Choose the way your ads look, and where they appear in your game to create a customized experience for your players.
Stay in full control of the process while millions of advertisers compete for your ad space. Maximize your earnings by using the right combination of ad formats to seamlessly integrate into your game.
Earn even more while enhancing your players’ experience with ads from rich media to video to interactive. Whatever suits your game.
Test Globe integration
A world of opportunity awaits
Explore the globe to discover how to create great games, connect with players, and scale your business or see everything in one place.
Create great games
Bring your vision to life with the latest technological innovations and iterate efficiently using our robust tools and platforms.
Connect with players
Our cross-platform offerings give you tools for growth and access to billions of potential players each day across every type of device.
Scale your business
Expand your business domestically and internationally with the help of our global presence and reach.