Retain your community
Create experiences that keep players coming back to your game and drive sustainable, long-term growth.
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App campaigns for engagement
Help players rediscover your game
Reconnect with the players who have installed your game by showing them relevant ads across Google Search, Display, YouTube and more.
Whether they’ve downloaded your game but never used it, stopped playing, or haven’t made a purchase, App campaigns for engagement helps remind customers to return to your app and take the actions that matter to you.
App performance reporting
Measure your game's acquisition and retention metrics
Once you’ve published a game on Google play, make sure to review metrics on how players find and engage with your game's store listing.
If your game offers in-game products and/or subscriptions, you can view your game’s average revenue per player. You can also look at your overall performance converting players to buyers and repeat buyers by acquisition channel or country.
You can view reports about monetization and conversion rate, to performance by acquisition channel and country. These will provide you with insights about how players find your game’s Play Store listing and how they’re using your game once it’s installed.
Increase ad revenue and player retention with player-first ads
Give your players the choice to watch an ad in exchange for in-app rewards. Users can play games, take surveys, or watch videos to earn in-app rewards, such as coins, extra lives, or points.
Increase ad revenue, player retention, and even boost your in-app purchases with rewarded ads. Players will receive the reward for interacting with the ad without needing to install anything.
Strike the right balance between monetization and user experience with rewarded ads, one of the most popular ad formats in the game industry.
Unlock new revenue by monetizing players who are unlikely to spend in your game
Maximize the total revenue and the lifetime value of your game by monetizing the majority of your players who aren’t spending.
Automatically segment players into predicted spenders and non-spenders. Then, only show ads to the non-spenders. Purchasing players will see no ads and can continue playing.
Test Globe integration
A world of opportunity awaits
Explore the globe to discover how you can create great games, connect with players, and scale your business with Google. You can also see everything inone place.
Create great games
Bring your vision to life with the latest technological innovations and iterate efficiently using our robust tools and platforms.
Connect with players
Our cross-platform offerings give you tools for growth and access to billions of potential players each day across every type of device.
Scale your business
Expand your business domestically and internationally with the help of our global presence and reach.