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Video

Ahead of the game: conversation with industry players

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Hear from interviews with industry experts on how they're innovating their games.

Success Story

Glu plays to win with Google Play, AdMob, Google Cloud and more

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According to Newzoo’s 2018 report on gaming, the global games market is expected to grow from $138 billion in 2018 to more than $180 billion in 2021¹. For the first time, mobile gaming revenue is set to pass PC and console combined.

Success Story

Google Cloud and Phoenix Labs: Dauntless in the face of demand spikes

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Infographic

Google Play Games Genre Report: 4x Strategy

Android
Take a deep-dive on popular mobile game genre 4x strategy. Find KPI benchmarks, trends in player behavior, and insights to prioritize feature roadmaps for your games.

Research

Google Play resources for game developers

Google Play
Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Research

Green Game Jam: environmentally conscious gaming

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Discover how 11 rival game studios rallied 250 million players using innovative green activations in their games.

Research

In the eyes of gamers on hybrid mobile games

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Understand players’ perspectives & challenges on how gamers discover, engage, and invest in hybrid genre games.

Success Story

Mobile strategy game Pixel Starships levels up from kickstarter to global success

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Video

Optimizing game data pipelines to meet business challenges

Google Cloud
"Square Enix are presenting at the 'Driving value from gaming data pipelines in the Cloud' webinar on the 1st Dec. They will discuss the challenges and best practises from the Marvel's Avengers Launch. We will also hear from our very own Nico Gaviola, on Google Cloud for games mission, as well as our partner, Datatonic who will present a custom demo built on Looker, which features real telemetry data from E-sports and social media data. "

Infographic

Play like a girl: Key ways to engage one of Asia's fastest growing gaming audiences

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As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.

Research

Pre-launch testing for mobile games: tools and best practices on Google Play

Google Play
The months leading up to a game’s release are critically important to make it a lasting success. Due to the potential costs of launching and running a game, developers are increasingly running more layers of testing before release to ensure any problems are fixed before the public is allowed access.

Video

Solutions for launching massive global games in the cloud

Google Cloud
Today’s multiplayer games require a global-scale cloud to reach millions of players. We'll teach you the Google Cloud tools to scale to meet this demand for your global game.

Research

The impact of lockdown on mobile gamers behaviors

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Videos to teach Unity devs on Firebase

Research

What gamers' new habits mean for the holidays

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Learn how to connect with more players as they become even more wired during the 2020 holiday season.

Research

What marketers can learn from online gaming’s winning playbook

Google Ads
It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.