This report is the first in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

Get to know games around the world through perspectives directly from Google

See where gaming goes next

Hear from interviews with industry experts on how they're innovating their games.

Videos to teach Unity devs on Firebase

The months leading up to a game’s release are critically important to make it a lasting success. Due to the potential costs of launching and running a game, developers are increasingly running more layers of testing before release to ensure any problems are fixed before the public is allowed access.

"Square Enix are presenting at the 'Driving value from gaming data pipelines in the Cloud' webinar on the 1st Dec. They will discuss the challenges and best practises from the Marvel's Avengers Launch. We will also hear from our very own Nico Gaviola, on Google Cloud for games mission, as well as our partner, Datatonic who will present a custom demo built on Looker, which features real telemetry data from E-sports and social media data. "

Today’s multiplayer games require a global-scale cloud to reach millions of players. We'll teach you the Google Cloud tools to scale to meet this demand for your global game.

Take a deep-dive on popular mobile game genre 4x strategy. Find KPI benchmarks, trends in player behavior, and insights to prioritize feature roadmaps for your games.

Learn how to connect with more players as they become even more wired during the 2020 holiday season.

Understand players’ perspectives & challenges on how gamers discover, engage, and invest in hybrid genre games.

Discover how 11 rival game studios rallied 250 million players using innovative green activations in their games.

It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.

According to Newzoo’s 2018 report on gaming, the global games market is expected to grow from $138 billion in 2018 to more than $180 billion in 2021¹. For the first time, mobile gaming revenue is set to pass PC and console combined.