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Open source for games integrates with your tech
Analytics and AI for games helps you monetize
Cloud Spanner handles millions of players
2022 Action Mobile Genre Report
Puzzling.com achieves 38K pre-registered users ahead of game launch with App campaigns for pre-registration
DHgames improves LTV by 100% with tROAS for ad revenue
2022 Puzzle Mobile Genre Report
This report is the third in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.
2022 PC & Console Insights Report
This report is the second in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.
Open Source Gaming [Google Between the Brackets 2021]
During this episode, we talk about open source software in the gamedev scene—why it's important, what developers can gain from it, tips for participating, and more.
The Intersectionality of Women in Mobile Gaming
In this report, we take a deep dive into intersectionality and the impact it plays on driving spend, community, title & genre preferences, and gaming habits.
Google Play Games Genre Reports
In our Genre Reports, we hare comparative insights, onboarding tips, monetization best practices and KPI performance for specific mobile game genres on Google Play.
Best practices for launching a sequel to your mobile game
In this article, we share insights from CxOs from Tactile, Fingersoft and etermax around how these studios found great success by launching sequels to their existing hits
Halfbrick increases AdMob revenue using Firebase Remote Config personalization
2022 Mobile Insights Report
This report is the first in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.
2021 Global Insights Report
Get to know games around the world through perspectives directly from Google
Beyond 2021 Report
See where gaming goes next
Winning Big: Balancing play and profit with hybrid monetization
An insights guide on hybrid monetization that features learnings from 12 successful developers on how to best implement hybrid monetization in mobile games
Mobile ads gaming newsletter
Ahead of the Game: Conversations with Industry Players
Listen to interviews with industry experts on how they're innovating their games.
The impact of lockdown on mobile gamers' behaviors
Videos to teach Unity devs on Firebase
Optimizing game data pipelines to meet business challenges
"Square Enix are presenting at the 'Driving value from gaming data pipelines in the Cloud' webinar on the 1st Dec. They will discuss the challenges and best practises from the Marvel's Avengers Launch. We will also hear from our very own Nico Gaviola, on Google Cloud for games mission, as well as our partner, Datatonic who will present a custom demo built on Looker, which features real telemetry data from E-sports and social media data. "
Solutions for launching massive global games in the cloud
Today’s multiplayer games require a global-scale cloud to reach millions of players. We'll teach you the Google Cloud tools to scale to meet this demand for your global game.
What gamers' new habits mean for the holidays
Learn how to connect with more players as they become even more wired during the 2020 holiday season.
Understanding the global players of hybrid genre games
Understand players’ perspectives & challenges on how gamers discover, engage, and invest in hybrid genre games.
Green Game Jam: environmentally conscious gaming
Discover how 11 rival game studios rallied 250 million players using innovative green activations in their games.
What marketers can learn from online gaming’s winning playbook
It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.
Google Play resources for game developers
Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.
Mobile strategy game Pixel Starships levels up from kickstarter to global success
Play like a girl: Key ways to engage one of Asia's fastest growing gaming audiences
As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.
Google Cloud and Phoenix Labs: Dauntless in the face of demand spikes
Glu plays to win with Google Play, AdMob, Google Cloud and more
According to Newzoo’s 2018 report on gaming, the global games market is expected to grow from $138 billion in 2018 to more than $180 billion in 2021¹. For the first time, mobile gaming revenue is set to pass PC and console combined.