Launch
your game
You only get one chance to make an impact when launching a new game. A strong launch strategy is key to setting up your game for success and getting a head start towards driving installs, engagement and revenue within the first month. From capturing early results pre-launch to growing your user base and revenue quickly and effectively, here are some tips across the game life cycle to help you reach more global players:
Steps to your next launch
01
Release with confidence02
Acquire users at scale03
Grow revenue easily
How to
Release your game with confidence
Make your app launch a success with tools and strategies to capture early interest from users
Ramp-up your campaign faster
Google Analytics for Firebase SDK provides the first-party data you need to understand, segment and engage players in-app. The SDK seamlessly captures a number of user events and also allows you to define custom events, in order to garner user insights and segments for your growth campaigns.
Improve game quality
Give players an amazing experience by ensuring your app is stable. Firebase Crashlytics helps you get clear, actionable insight into app issues so that you can prioritize and fix stability issues faster.
Troubleshoot before launch
Run an open test on Google Play with a wider audience to gather feedback on pre-release features without risking public ratings. To help you scale your pre launch efforts even faster, you can now promote games in open testing through App campaigns in Google Ads.
Scale pre-launch early
Build excitement and get a rush of installs at launch from users who pre-register on Google Play. Find early fans with App Campaigns for Pre-Registration within the first week and tap into the golden cohort of gaming.
How to
Acquire users at scale
Increase your reach to the right users globally, powered by Google’s machine learning approach
Reach players globally
Prepare for a global launch by tailoring your game experience for local audiences with insights from Play, and reach up to 1.6B daily active gamers on Android.
Build your player base
Use App campaigns to reach users across Google's largest properties (Search, Play, YouTube, Discover) and over 3 million sites and apps in the Google Display Network. App campaigns use machine learning alongside your first-party data to build a predictive learning model that bids on and targets the right users depending on your goals - all from a single campaign.
Automate bid strategies for performance
Show your ad to gamers most likely to engage with or spend in your app. App campaigns’ advanced bidding solutions like Maximize conversions bidding or Target Return On Ad Spend (tROAS) bidding uses machine learning to optimize for app installs, retention or purchase.
Reach gamers where they’re watching
More than one-third of mobile players discover new games through YouTube videos. YouTube campaigns can help you connect with new players to increase reach and in-game engagement for your game.
How to
Grow revenue easily & consistently
Boost player engagement and lifetime value with performance tools and solutions that give you better results and return
Create valuable audience segments for engagement
Use predictive audiences in Google Analytics to give you insight into which segments of users are likely to churn or purchase so you can optimize your remarketing and re-engagement strategies.
Diversify your monetization strategies
Consider a game design that thoughtfully incorporates both in-app purchases (IAP) and in-app advertising (IAA) for a robust monetization strategy. Learn more about how GungHo used AdMob rewarded ads to achieve a 300% lift in ad revenue without sacrificing gameplay experience.
Increase performance with GA4F bidding
Powered by the GA4F SDK, Google Analytics conversions provide rich data for App campaigns’ machine learning algorithm to improve performance. Features like Target ROAS bidding let you dynamically pay more for users likely to spend more and pay less for users likely to spend less.
Refresh creative themes to find untapped audiences
Localize creatives and refresh them every 4-6 weeks to keep your campaign performance strong. Use ad groups to keep your themes organized and follow creative best practices to improve your App campaign performance and reach.
